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A lens into the unexpected
Posman Books is a fiercely independent bookstore seeking a new rebrand and renewed brand positioning to situate itself for expansion beyond New York City. With readers increasingly purchasing books online, Posman Books carved out a niche, becoming a destination for discovery with unexpected curation of books, gifts, and more. Beardwood&Co. sought to create an identity that embraced the inspiring and immersive experience of visiting Posman Books. Visualizing the curiosity, creativity, and endless discovery with a pair of iconic glasses composed of the p and b of the Posman Books wordmark.
Agency: Beardwood&Co.
Role: Senior Designer, Associate Design Director
Design Director: Erin Buchanan
Design Team: Allie Wong, Samantha Allen
Strategy: MK Kurtz
Account Director: Elizabeth Rose Schneider
BEFORE
AFTER
