A lens into the unexpected
Posman Books is a fiercely independent bookstore seeking a new rebrand and renewed brand positioning to situate themselves for expansion beyond New York City. With readers increasing purchasing books online Posman Books carved our a niche making itself a destination for discovery, with an unexpected curation of books, gifts and much more. Beardwood&Co. sought to create an identity that embraced the inspiring and immersive experience of visiting Posman Books. Visualizing the curiosity, creativity, and endless discovery with a pair of iconic glasses composed of the p and b of the Posman Books wordmark. Since the rebrand Posman Books has seen a +300% growth in revenue and made it a highly sought after brand for retail developers.
Agency: Beardwood&Co.
Role: Senior Designer
Design Director: Erin Buchanan
Design Team: Allie Wong, Samantha Allen
Strategy: MK Kurtz
Account Director: Elizabeth Rose Schneider
BEFORE
AFTER
