Services
Package Design
Monogram Design
Strategic Auditing
Interior Design Trend Reporting
Fragrance Naming
Lid Design
Illustration Direction
Onsite Printing Guidance
An icon for a new generation
Yankee Candle was looking to diversify its offerings with an elevated line that appeals to a younger generation of women who want to express themselves through scent and elevate their spaces and moods.
Scent Sketchbook merges elegance with the Americana roots of Yankee Candle. Embracing the iconic Yankee Candle logo and infusing elegant watercolors that speak to the new and elevated scent profiles and are effortlessly on trend, without being “trendy”.
Client: Newell Brands
Agency: Beardwood&Co. in partnership with Terri&Sandy
Role: Design Director
Co-CEO: Sarah Williams
Design Team: Adrian Lee, Kate Caravaty, Rachel Michaud, Saehan Kim
Account Manager: Abigail Kerns
