Yogi Campaign

Embracing all facets of well-being

Yogi Tea came to Beardwood&Co. to help them craft a fall content strategy and campaign with a one-month timeline. We uncovered that in a culture where instability and uncertainty are becoming more normalized, we are all looking for little moments to recapture a sense of well-being. Together with the Yogi team, we created a campaign to highlight the creation of habits and rituals that help the Yogi Tea consumer navigate their day and take positive steps for themselves and their community.